Media and entertainment giant Disney is in talks to buy Maker Studios, one of the largest content providers for online video sharing website YouTube, a report said.
Technology website Re/code cited "people familiar with the negotiations" and said the transaction would value Maker Studios at $500 million or more.
"If it goes through, it would be by far the biggest bet by a traditional media company in a company built on top of YouTube," the report said.
Maker Studios says its videos are viewed a total of 5.5 billion times per month, most of them on YouTube.
Last week Disney said it had made a deal with satellite operator Dish Network to allow its channels to be watched over the internet - streamed to smartphones, tablets, computers, or a traditional TV.
Disney channels include ABC, Disney Channel and ESPN.
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