Bollywood has been flying abroad successfully for two decades. It is well-known that Shah Rukh Khan is more popular in some foreign regions than even Tom Cruise. What is new, though, is the fact that, newer foreign markets are opening up for Hindi cinema.
Earlier, desi films found favour in markets like USA, UK, Canada, UAE and Malaysia. However, in recent times, markets like Australia, New Zealand, Germany, South Africa and several others have also woken up to our cinema.
Distributor Girish Johar says, "The overseas market is very lucrative. It is known that Mumbai and Delhi-Uttar Pradesh contributed maximum to the box office of a Hindi film. Now, we can see that in the case of some films like 3 Idiots, Ram-Leela and Dhoom 3, America is the third largest contributor to the box office of a Hindi film."
A trade source says Dhoom 3's collection from the US is bigger than the entire domestic box office collections of films like Shuddh Desi Romance and Kai Po Che. Also, earlier, films of Yash Chopra, Rajkumar Hirani and Karan Johar found favour overseas. But now even Sanjay Leela Bhansali, Rohit Shetty and Ayan Mukerji have found takers across our borders.
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